When you are making ads, clarity and the real purpose should be done briefly and to the point. Most people focus a lot on appeal and design to get the attention. However, unless you are able to say it out loud and clear once they are in front of you, the whole promotional effort is a useless cause.
Just consider the ads that you see today. If you talk about a story, they are summed up in one glance. That is the beauty of creative advertising. Capturing the whole essence of why you are advertising in one image is a gift that only focused people can come up with.
Do not dilly dally in business promotions today. Doing so may put your company at risk and totally defeat the actual purpose of why you are advertising to get attention.
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