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SUNDAY, MARCH 23, 2008
Posted by: House of Hancock, Inc on Sunday, March 23, 2008
Category: Creative Commercials

If you are following the NBA today, you have to admit that Cleveland Cavalier superstar Lebron James is one of the hottest stars today. And to go with that, he has numerous endorsement deals from companies such as Nike and Sprite.

This should not really be surprising. We have had past superstars such as Michael Jordan and Dwayne Wade having their share of multi-million dollar endorsement deals. Are they worth the money? For sure they are!

The real story here is the fans they have following them inside and outside the hard court. Use that as leverage and you are getting a free ride towards endorsing your products as well.

How about the money they are spending? The investment is surely worth every penny considering they can easily cover that with the high profit sales that they make each year thanks to their selected celebrity endorser.



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